Stop Competing on Price.
Start Dominating Your Market.

What You Just Learned:

  1. Create your own category instead of competing
  2. Give customers an enemy to unite against
  3. Paint the future they want to live in
  4. Price against consequences, not competitors
  5. Test everything in 48-hour bursts


Want the Free Implementation Checklist?

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  • All 5 techniques broken down step-by-step
  • Fill-in-the-blank worksheets for your business
  • All Key Formulas + Detailed Summary
  • Quick-start checklists

We're Just Getting Started...

We recorded a 60-minute deep-dive training that covers everything we couldn't fit into 12 minutes:

  • How to build unfair advantages.
  • Zero-cost profit strategies you can implement this week
  • Customer lock-in systems that work without being pushy
  • How to turn weaknesses into strategic strengths

Only 2,500 people will be able to watch this. Once we hit that number, the video disappears completely.

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